Asos Expands into Premium Fashion with New Brand “Arrange” Amid Turnaround Efforts
Asos, the UK-based online fashion retailer, has unveiled its latest strategic move to reposition itself in the market with the launch of a premium fashion brand, “Arrange.” This initiative comes as part of the company’s broader turnaround efforts to regain profitability and compete in the evolving e-commerce landscape. For years, Asos has been a dominant…
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