iPhone 12 Price Drop: How Low Can It Go and Should You Buy Now?

In the ever-evolving world of technology, smartphones have become one of the most essential items in our daily lives. Among the major players in the mobile phone market, Apple’s iPhone continues to dominate with its blend of innovative design, cutting-edge technology, and premium performance. The iPhone 12, which was initially released in 2020, was a significant leap forward in terms of its features, offering 5G support, improved cameras, and the powerful A14 Bionic chip.

However, as newer models like the iPhone 13, 14, and now the iPhone 15 have been released, the iPhone 12 price has seen a significant drop. For budget-conscious consumers in Australia, this presents a golden opportunity to buy an iPhone 12 at a lower price without sacrificing performance. But the question remains: how low can the iPhone 12 price go, and is it a smart choice to buy one now?

This article aims to explore the iPhone 12 price drop in-depth, how much further it might fall, and ultimately, whether purchasing the iPhone 12 is the right decision for you. We’ll also compare it to the newer models, explore its advantages, and give you reasons why you should consider buying it through Wise Market Australia.

iPhone 12 Price History: From Launch to Now

When Apple released the iPhone 12 in October 2020, it quickly gained traction thanks to its combination of cutting-edge technology and relative affordability compared to the iPhone 12 Pro models. Here’s a brief overview of how the pricing for the iPhone 12 has evolved:

• Launch Price (2020): The iPhone 12 came with a starting price of AUD $1,349 for the 64GB model. This was in line with Apple’s pricing for previous models, positioning the iPhone 12 as a premium yet affordable option for consumers who didn’t want to spend the extra money on the Pro models.
  
• Mid 2021 Price Adjustments: As newer models began to emerge, Apple slightly reduced the price of the iPhone 12. This is typical of Apple’s strategy with older models, lowering their prices to make them more competitive and appealing to a larger audience.
  
• Current Price (2025): In 2025, the iPhone 12 has become significantly more affordable, with prices starting at around AUD $520 through most major retailers in Australia, including Wise Market Australia. This price reflects the fact that the device is now considered a previous-generation iPhone, but it still offers excellent value for those who don’t need the latest features.

Why Do iPhone Prices Drop Over Time?

Understanding why the iPhone 12’s price has dropped is crucial to making a buying decision. Apple generally follows a few patterns when it comes to pricing its devices:

1. New Model Releases: The most significant price reductions typically occur after the release of newer iPhone models. With each new release, older models (like the iPhone 12) naturally become less valuable in the eyes of consumers, prompting Apple to lower their prices.
   
2. Market Competition: The smartphone market is incredibly competitive, with Android phones offering high-quality devices at various price points. To remain competitive, Apple often reduces the price of its older iPhones to cater to a broader audience who might not be willing to spend as much on the latest models.
   
3. Consumer Demand: While Apple has a loyal customer base, consumer demand for older models like the iPhone 12 decreases over time. This creates an opportunity for Apple to clear out its older stock, which is why prices drop.
   
4. Global Economic Factors: Economic conditions, currency exchange rates, and market trends also influence iPhone prices. In some cases, a drop in demand or an increase in competition might cause Apple to further reduce the price of its older devices to stimulate sales.

Should You Buy the iPhone 12 Now? Weighing the Pros and Cons

Now that we’ve established the iPhone 12’s pricing history and potential future trends, it’s important to understand whether this is the right time to make the purchase. Let’s weigh the pros and cons of buying the iPhone 12.

Key Differences:

• A15 Bionic Chip: Both the iPhone 13 and iPhone 14 feature the A15 Bionic chip, offering better overall performance, energy efficiency, and graphics power compared to the A14 Bionic chip in the iPhone 12.
• Camera Improvements: The iPhone 13 and 14 have improved camera systems with features like sensor-shift optical image stabilization for better low-light performance.
• Battery Life: The iPhone 13 and 14 have longer battery life compared to the iPhone 12, making them better choices for heavy users.

Pros of Buying the iPhone 12

1. Great Value for Money: The iPhone 12 offers fantastic value for its price. With the current price drop, it’s an excellent option for those who want the iPhone experience without paying the premium prices of the latest models.
   
2. Solid Performance: Powered by the A14 Bionic chip, the iPhone 12 still provides outstanding performance. Whether you’re gaming, multitasking, or using demanding apps, the iPhone 12 will hold up well.
   
3. 5G Connectivity: The iPhone 12 was one of the first iPhones to support 5G, future-proofing it for high-speed internet use. As 5G networks expand across Australia, owning an iPhone 12 means you can take advantage of the faster speeds.
   
4. Great Camera System: The iPhone 12’s dual 12MP camera system produces sharp and vibrant photos, even in low light. Features like Night Mode, Smart HDR 3, and Deep Fusion make the iPhone 12 a versatile option for those who enjoy taking photos and videos.
   
5. Long-Term Software Support: One of the best things about Apple devices is their longevity. The iPhone 12 will continue to receive software updates for several more years, ensuring you have access to the latest iOS features and security patches.

Cons of Buying the iPhone 12

1. Older Hardware: While the iPhone 12 is still a powerful device, it’s now a few years old. It doesn’t have the latest hardware found in the iPhone 13 or 14, such as improved cameras, larger batteries, or a ProMotion display.
   
2. Battery Life: Over time, the battery health of any smartphone naturally degrades. While this isn’t an immediate concern for the iPhone 12, if you buy a used or refurbished model, it’s essential to check the battery health to ensure it still offers a decent lifespan.
   
3. Lack of Latest Features: Newer iPhone models have advanced features like better displays, enhanced cameras, and improved durability. If you’re someone who prioritizes the very latest tech, the iPhone 12 might not have everything you’re looking for.

How Low Can the iPhone 12 Price Go?

As consumers, we always want to get the best deal. The big question many people are asking is: how much lower can the iPhone 12 price go?

While it’s difficult to predict the exact future of the iPhone 12’s price, we can make some educated guesses based on the typical pricing patterns for previous iPhone models.

Price Predictions for 2025 and Beyond

• Short-Term Price Drop: In the next 6 to 12 months, the iPhone 12 price may continue to decline, especially during major sales events like Black Friday, Boxing Day, and Amazon Prime Day. It’s likely that the price could fall as low as AUD $899 during these promotional periods, making it an even more attractive deal for Australian consumers.
  
• Long-Term Price Stabilization: After the initial surge of price cuts, we expect the iPhone 12 price to stabilize around the AUD $500-$530 mark in 2025 and beyond. This is due to the fact that the device will still be in demand due to its performance and affordability, but newer iPhones will gradually take over as the top choice for most consumers.

Why Buying Now May Be Your Best Option

Given the iPhone 12’s current price point, it may be wise to act soon and take advantage of the available discounts before the model becomes even less available. If you’re after a premium iPhone experience without paying full price for the latest models, now is an excellent time to purchase the iPhone 12. Additionally, opting for a refurbished or second-hand model could save you even more money.

Conclusion: Should You Buy the iPhone 12 Now?

In conclusion, the iPhone 12 is still a fantastic device that offers excellent value for money, especially with the recent price drop. If you’re looking for a budget-friendly way to get into the iPhone ecosystem without compromising too much on performance, the iPhone 12 is an excellent choice.

However, if you want the latest and greatest features, such as improved camera systems and longer battery life, you may want to consider the iPhone 13 or iPhone 14. Ultimately, your decision will depend on your personal preferences, budget, and how much you value having the latest features. If you’re ready to take the plunge and purchase the iPhone 12, be sure to check out the best deals available through Wise Market Australia. With competitive prices, secure payments, and fast shipping, Wise Market Australia provides the perfect platform for purchasing your new iPhone 12.