So What is the Digital Design Industry Anyways?

The digital design industry is concerned with the processes of determining the visual appearance and feel of the content that users view and interact with on a computer, tablet, phone screen, or any other device that falls into this category. The design industry was estimated to be worth $45.8 billion globally by 2021 whereas the value of the industry in the US alone was around $12.7 billion. 

What is a digital design and why do you need one?

A sort of visual communication called digital design uses a digital interface to offer information, about a product, service, or both. Simply put, created especially for usage on computers, smartphones, or other digital screens. Digital designs are made to be practical rather than just for aesthetic reasons. All digital designs are aimed to be user-friendly, hence, include movements such as interactive pages, modeling, animation, and more. 

Is there a difference between Graphic Design and Digital Design?

The phrase “graphic design” is frequently used to refer to all forms of visual communication. This is basically where the confusion originates. A generalized concept is that graphic design is mainly for print products while the digital design is for digital content. But nowadays, there is a significant crossover between the fields of digital and graphic design. Digital designs often begin with basic graphic design rules whereas graphic designs have to be flexible enough to be used in print as well as digital media. A designer is normally required to have skills in both graphic and digital design, regardless of specialization. The distinction is determined by the medium (print versus digital) via which viewers will most frequently meet the design product. Digital designs must consider user interaction, whereas graphic designs are intended to have a static visual impression.

Among other things, digital designers may create:

• Banner ads
• Infographics
• Website elements
• App designs
• UX wireframes
• Graphics for reports and white papers (PDFs)

Print designers would be more likely to deliver:

• Brochures
• Magazine spreads
• Book covers
• Business cards
• Print ads 

What are different digital designs and how they are used?

 There is a variety of different terms that come under the umbrella of digital design. 

Web design

The most widely adopted kind of digital design today is web design. Today, a company’s website is almost as significant as its logo. Websites are used for information, business and commerce, entertainment, and a variety of other purposes. When building a website, web design focuses on aesthetic elements like layout, user interface, and other visual imagery to make it more visually pleasing and user-friendly. 

Landing page design

A simple landing page is a single web page that is dedicated to a single product or service and usually ends with a call to action. Landing page design is the process of making an engaging website page for your target demographic and website visitors. It must be designed in a way that motivates visitors to change from being leads to becoming regular clients. The most optimized designs are the ones that are consistent with your brand, communicate information about your company in the most effective way, and motivate the leads to take action through proper CTAs. Here the designs are not static, unlike the graphic design. Landing pages are highly interactive forms of digital designs that amp up sales and conversion rates. 

App design

App designs usually resemble website design however they often lead to performing some function at the end. Apps are simply digital tools for users, whether they be used for shopping, scheduling, texting, or playing music. Apps can also be desktop-based, despite the fact that mobile devices are where they are most frequently used. The majority of crucial design choices in application development will circulate around the user interface. Your user experience will be largely determined by the decisions made throughout the user interface design phase. UX/UI together make up an app design.

App icon design

Your app icon is one of the most crucial components of your product’s visual design. It must be distinctive and memorable, just like a logo. But unlike a logo, it must also adhere to platform constraints like those of app stores. Though they are related to app design, the icon is important enough and unique enough in its purpose and structure that it frequently requires its own designer/design process, akin to logo design. 

Infographic design

An infographic design is a graphical representation of data. To express messages quickly, infographics examples include a range of elements such as photos, icons, text, charts, and diagrams. The best infographics are those that are instructive and convey a message in an engaging and appealing manner. But there’s a fine line between being helpful and being too much. You need to strike a balance between providing just enough information and avoiding information excess when creating an effective infographic.

Banner ads

Banners are visually engaging advertisements that are fundaments components of online branding. They are often used while a business is promoting its products and services and are considered a strong marketing strategy. Every banner ad design should be straightforward, consistent with your brand, and persuade viewers to click on your landing page.

Social media page design

Since every individual is constantly active on social media, it has become one of the best platforms for brand promotion. Designers use multiple brand assets (like logo, color, typography, etc.) and make content for brands’ followers to keep them hooked.  

Powerpoint template design

Companies employ PowerPoint designs as branded templates for all of their communication objectives. This could involve distributing internal business plans and updates to staff members or creating pitch decks to market their firm or services to outsiders.

Email design

The process of carefully planning and developing an email that appeals to your company’s target market, particularly your present email subscribers and customers, is known as email design. Businesses utilize emails for marketing campaigns and newsletters, and just like printed letterheads, email designs provide consistent branding throughout a company’s communications. By keeping readers visually interested all the way to the bottom of the email, a strong email design also enhances reader retention.

3D design

3D designs have gained popularity due to the fact that they are the closest depiction of reality. Brands utilize 3D designs to render products or produce models of planned construction projects, while they can also be used for amusement (typically in the video game and animated film industries).

Wrapping up

Although the term “digital design” is ambiguous and encompasses a wide range of designs and designers, the power of the digital world cannot be denied. Digital designs are excellent at pushing the limits of physical space and enticing human participation. The digital design industry being versatile brings endless possibilities for businesses to thrive. It not only helps them market their brands but increases their profit as well.